Monday, 14 September 2015

Case Study 3.



 Tion Wayne Ft Afro B - Bae. Genre: Afrobeats.
This Music video is about romantice love, generally the way how the artist is treating and taking care of his girlfriend. This could be seen as young love due to the song title 'bae' meaning girlfriend in the younger generation.
       This music video has some performance elements due to the shots od the artist taking his girl out to places and some shots of where the artist and the actors are dancing in the video. I would also say that this music video also has an narrative element as the artist is geneally telling a story about taking care of his girl in relation to the lyrics of the song.
       The Theme of this video could be seen as romantice love as the artist used motifs such as resturants, hotels and the way the artist and actor is together romantically. I would also say they this video has some theme elements if enjoyment due to the artist and actors dancing together and the shots used to demostrate their emotions together. I would also say that there is a theme of wealth due to the cars, jewellery, hotels and restaurants demostarted throughout the video.
       The representation of the artist could connote that he is young and wealthy due to the cars, jewellery, resturants, hotels and the costumes used in the music video. It could also connote that he is the main and dominant one in the relationship as he is doing majority if the lip syncing and he is taking care of his girlfriend in a good and controlling way. 
         There was a use of slow motion, this is a special effect which is used to emphasis certain shots in the music video, this was not used often throughout the video. There was a range of fast jump shots used throughout the video. This could essentially connote tha rough times in there relationship but he still takes care of his girlfriend regardless. There was a range of close up shots in the car and jewellery to connote wealth. The establishing shot set the scene during the shots of the car, resturants and hotels.
         The Target audiencd of this video would primarily aimed at males aged around 15-25 due to the fact it is about taking and treating girls and due to the song title 'Bae.' There could also be a secondary audience of females aged 15-25 due to the fact that the song is about how their gender would/should be treated by their boyfriend or husband.
         The ideas that i would take from this video when doing my video is the performance side as it demonstrates the relationship by the way the shots were edited together e.g. Fast pace and slow pace edits. I would also make reference to the storyline as it could relate to one of my song choices if I decide to use that song for my music video.

1 comment:

  1. A little more detail here and thoughtful analysis of props and techniques used. Still no headings or visuals but all useful and relevant analysis.

    Amy

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